Founder, Brand Monk Group
I’ve always been someone who is willing to take a risk. And when I decide to do something, I’ve never waited for the right path. I’ve always built my way forward. I started my journey in marketing in 2002, with hospitality becoming part of it along the way, and over time that journey evolved into building businesses full time.
What began with just me has grown into a 100 people organisation across multiple businesses. But the scale has never been the part that excites me most. It is the process of figuring things out, experimenting, learning, and making things better.
Over the years, I’ve become more focused on creating value, delivering real outcomes, and becoming more valuable myself. I believe in staying humble, because there is always more to learn, while never settling for mediocrity. For me, business is ultimately about creating value for people, respecting the planet, and having a purpose bigger than profit. That is the thinking behind Brand Monk, staying grounded while continuing to grow.
Some things are worth the struggle. I’ve always been willing to take it.